Itc Cigarettes Case free essay sample

ITC Cigarettes 1Ans: Advertising and marketing tobacco products will attract new customers. By this ban on advertising of cigarettes in Indian market ITC is going to face a tough challenge of marketing their cigarettes. Few reasons why ban acts in negative way for ITC are Advertising contributes to the concepts of independence, fashion, glamour and machismo to be associated with smoking. Tobacco advertising in any form has a powerful effect on vulnerable groups like children, young people and women. Children and the youth use tobacco due to peer pressure, to look cool, older and mature. Children and youth are also highly influenced by celebrities and film stars smoking or endorsing tobacco brands. Due to the ban they need to devise new ways to attract customers which is the biggest challenge for ITC. 2Ans: Even though the law strictly prohibits direct advertising,lack of proper implementation resulted in companies flouting the rules. We will write a custom essay sample on Itc Cigarettes Case or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page No,ITC should not lobby to lift the ban on cigarette advertising as it will damage the public image of the brand,more importantly because it has wide range of products. ITC should promote their brand by the following means: Surrogate advertising. Industry tactics to flout the rules by taking advantages in improper implementation of the act. Launching mobile smoking lounges. Innovative collaborations. Ex:ITC and LIC Hookah cafes for attracting youth,especially women. Involiving in CSR activities. Point-of-sale advertising. 3Ans: The factors that affect the marketing mix of ITC cigarettes other than political and legal factors are Economic factors It is expected that cigarette use will increase overtime as disposable ncomes increase in India. The tax increase has also led to many unfiltered brands being removed from the market. The smokers who currently smoke bidis switched to factory made cigarettes, then India’s cigarette consumption would increase to around 640 billion sticks. Social factors More number of health conscious people Indian traditional system which forces women not to smoke. Changing mind-set of people about cigarette consumptio n. Concepts of independence, fashion, glamour and machismo to be associated with smoking.

earths geological history essays

earths geological history essays Scientist would need a variety of different pieces of evidence to document the scope and scale of geologic history. The earth is billions of years old, therefore rocks are obvious evidence of it's geologic history. Since all natural land masses ever created on earth stay on earth, it is a fact that the scope and scale can be determined by using it as evidence. The movement of the land masses and land creations can help determine the scope and scale of earth's geologic history. Rocks are obvious evidence of geologic history. Rocks come from the interior of the earth. They are created from magma, and change its form over years of weathering. Scientist also use rock layering as evidence for the Earth's age. The earth's crust has many different layers which represent many different time periods. The amount of years are shown in a time period. Rocks change over time, and that is absolutely what evidence scientist need to document the scope and scale of geologic history. The movement and creation of large land masses are suitable evidence for a scientist to help document the scope and scale of earths geologic history. Over time the large land masses move and change shape and Scientist are able to estimate the years of changes. It took billions of years to separate "Pangea" into separate continents. Along with the movement of the large land masses fossils, bones, and rocks are buried underground. Since the continents were once connected, there was massive earth movements which separated the large land mass known as Pangea. Mountains, rivers, and seas were created and are evidence that can be used . Scientist would need a variety of different pieces of evidence to document the scope and scale of geologic history. Rocks, movement of large land masses and land creations are evidence scientist can use to document the scope and scale of earths geologic history. Everything ever created naturally on earth stays on earth, t...