Wednesday, December 25, 2019

Herbert Hoover s Tragic Childhood - 893 Words

Herbert Hoover was orphaned at the tender age of nine after his father suffered a heart attack while battling pneumonia shortly after his mother fell ill with a combination of pneumonia and typhoid fever and passed away. The death of both parents left Herbert and his siblings to live the rest of their childhoods with distant relatives. Hoover’s tragic childhood did not in any shape or form foreshadow his future. For the majority of Hoover s life, he was tossed around from relative to relative for a few years until he landed in the care of his Uncle Dr. John Minthorn, who was a resident of Oregon. Hoover was able to get a high school education and major in geology at Stanford University in California. While attending college at†¦show more content†¦Hoover ran the U.S. Food Administration at the request of President Woodrow Wilson. Hoover did quite well as the head of the U.S. Food Administration in leading the effort to preserve food and essential supplies that helped aid European allies. During the war, Hoover had become a household name and the verb Hooverize was used, and that meant to ration household supplies. World War 1 officially ended in November of 1918 when the armistice treaty was signed. President Wilson then appointed Hoover to lead European Relief and Rehabilitation Administration in which he supplied over 30 million tons of American supplies to help aid the war-torn E uropean countries. Hoover s service during World War 1 helped him gain the trust of President Wilson. With that confidence well established between both men, President Wilson relied on Hoover s knowledge of world affairs during the Versailles Peace Conference. The next year, Hoover founded a Library named after himself at Stanford University that served as an archive for World War 1 documents and records. The private organization became the Hoover Institution, which was devoted to the study of war and peace. In the 1920s Hoover was in the running to be elected president as a member of the Republican Party, and he did not make it. Republican Warren Harding won the 1920s presidential election and then appointed his fellow contender Hoover as his secretaryShow MoreRelatedThe Great Depression Of Franz Kafka s The Metamorphosis2015 Words   |  9 PagesFranz Kafka uses the ideas of modernism to portray his childhood relationship with his father and foreshadows that of Gregor Samsa’s. In the early 1900s, the Great Depression greatly impacted human s perspective and outlook which made people reject the ideas of romanticism and turn to the ideas of modernism. Kafka incorporates his relationship with his father by having it abstractly correlate with the relationship that Gregor has with his father. The relationship that Franz Kafka had with his fatherRead MoreExploring Corporate Strategy - Case164366 Words   |  658 Pagesgained a high public proï ¬ le as disputes over access to moder n AIDS therapies reached crisis point. When the South African government proposed legislation to allow generic imports of branded drugs, a coalition of 39 ï ¬ rms took legal action. Given the tragic AIDS epidemic and the saintly ï ¬ gure of Nelson Mandela, this was not the best example of industry public relations. The CEO of GlaxoSmithKline, Jean Paul Garnier, helped negotiate the industry out of the court case and established clear principlesRead MoreOne Significant Change That Has Occurred in the World Between 1900 and 2005. Explain the Impact This Change Has Made on Our Lives and Why It Is an Important Change.163893 Words   |  656 Pageslarger and even exchange of Muslim and Christian refugees (5 million to 6 million people). And the breakdown of the Austro-Hungarian and Russian empires during the same period ushered similar movements. Several trends, however, have swelled these tragic flows since the 1940s. One is the increase in the number and intensity of wars, of civilian casualties, and of processes of ethnic cleansing in their aftermaths. During World War II, Germany and the USSR each deported more than 1.5 million Poles

Tuesday, December 17, 2019

Free Speech Or Freedom Of Speech Essay - 911 Words

Introduction America is known as The Land of Freedom, basically we are entitled for legal freedom to do whatever we wanted to. However, the freedom of speech has been challenged by many university students and educators recently. In their argument, they believe that free speech has triggered students’ unhappiness and jeopardize campus’ safety. What is the free speech or freedom of speech? According to dictionary, freedom of speech is the right of people to express their opinions publicly without governmental interference, subject to the laws against libel, incitement to violence or rebellion and etcetera. Based on U.S Court Judicial Branch of the U.S. Government, the freedom of speech includes the rights not to speak (West Virginia Board of Education v. Barnette, 319 U.S. 624 (1943), students to wear black armbands to school to protest a war (Tinker v. Des Moines, 393 U.S. 503 (1969), use certain offensive words and phrases to convey political messages (Cohen v. California, 403 U.S. 15 (1971), contribute money under certain circumstances to political campaigns (Buckley v. Valeo, 424 U.S. 1 (1976), advertise commercial products and professional services with some restrictions (Virginia Board of Pharmacy v. Virginia Consumer Council, 425 U.S. 748 (1976); Bates v. State Bar of Arizona, 433 U.S. 350 (1977) and engage in symbolic speech (Texas v. Johnson, 491 U.S. 397 (1989); United States v. Eichman, 496 U.S. 310 (1990). Disparity and Harm In the article â€Å"The Harm of FreeShow MoreRelatedFree Speech : Freedom Of Speech1403 Words   |  6 PagesFREE SPEECH Freedom of speech is perhaps the most precious tenets of liberal democracies accorded to the citizens of the free world. The United States, and the rest of the Western society is known to be the cradle of democratic principles, and this can be evidenced by the level of freedom accorded to the citizens of the United States and the West in terms of speech. The freedom of speech gives an individual an opportunity to speak his or her mind and also give his or her opinion, sometimes on veryRead MoreSpeech Free Speech On The Freedom Of Speech1380 Words   |  6 Pagesmake no law respecting an establishment of religion, or prohibiting the free exercise thereof; or abridging the freedom of speech or of the press; or the right of the people to peaceably assemble and to petition the government for a redress of grievances. This freedom of speech clause as included in the First Amendment guarantees the citizens of America to express information and ideas freely. But is all form of speech free? On the most basic level, this clause allows for the expression of an opinionRead MoreFree Speech Freedom Of Speech1689 Words   |  7 PagesBenjamin Franklin once said, â€Å"Without freedom of thought, there can be no such thing as wisdom; and no such thing as public liberty, without freedom of speech.† With this quote in mind, freedom of speech should surely be guaranteed right in a every institution. There are various forms of free speech to powerful speeches at a peaceful protest to a girl posting a selfie. Freedom of speech is the key concept that is basis of every human right. This inherent right should be protected and supported inRead MoreFree Speech Freedom Of Speech1180 Words   |  5 PagesFree speech shall not incite evil and hatred in this country. The First Amendment prevents the government from infringing upon our freedom of assembly and speech. â€Å"The disability is so complete that Congress is expressly forbidden to enact laws respecting an establishment of religion, or laws abridging the free exercise of religion, freedom of speech and press, and the right to petition the government† (Bybee). As a whole, our founding fathers only had good intentions with regards to First AmendmentRead MoreFree Speech Freedom Of Speech1786 Words   |  8 PagesIntroduction Freedom of speech is a right of every American that is protected under the First Amendment of the United States Constitution. This democratic freedom allows citizens to speak and express themselves freely. Public school teachers and students are also free to express themselves, however they can both be limited by school administration. The goal of this paper is to analyze free speech as defined by the First Amendment and discussed limitations placed on teachers and students by schoolsRead MoreFree Speech On Freedom Of Speech1929 Words   |  8 Pagesthe use of hate speech on college campuses. These limitations on free speech strike at the heart of law and justice within our society. To tolerate these restrictions sets dangerous precedents and unveils dangerous consequences. Speech codes that limit speech and expression beyond the limits of the first amendment are not justified because they harm society and the intellectual integrity of a university while failing to adequately suppor t those students victimized by hate speech. Colleges play anRead MoreFree Speech : Freedom Of Speech1889 Words   |  8 PagesFreedom of Speech The First Amendment to the U.S. Constitution protects freedom of speech among other valued standards. The First Amendment states that â€Å"Congress shall make no law respecting an establishment of religion, or prohibiting the free exercise thereof; or abridging the freedom of speech, or of the press; or the right of the people peaceable to assemble, and to petition the Government for a redress of grievances† (U. S. Constitution). What does it mean by â€Å"Congress shall make no law†¦abridgingRead MoreFreedom Of Speech : Free Speech1296 Words   |  6 PagesFreedom Of Speech In 399 B.C, the Greek Philosopher Socrates was persecuted for an early argument promoting free speech. Later on, The Protection of Speech was first introduced when the Magna Carta was signed in 1215, and in 1948, the United Nations stated that free speech is a human right and drafted into the international Declaration of Human rights.The government doesn t have the right to make a law abridging the freedom of speech because Free Speech is a form of democracy and it s a fundamentalRead MoreFreedom Of Speech And Free Speech1737 Words   |  7 Pages Freedom of Speech can only go so far before it starts to impede the right of the others, and free speech does not come before other people’s given rights.. According to Steven J. Heyman in the article â€Å"Free Speech Has Limits,† freedom of speech comes tied together with respecting the freedom of other and the rights of other people (par. 4). The author goes on to say that cutting off other peoples rights in the name of free speech can be seen as wrongful and can be faced with consequences (parRead MoreFree Speech Freedom Of Speech886 Words   |  4 Pagesunlike any other. The issue? Free speech. Protesters from both sides of the the political spectrum are outraged. leftists claiming that free speech is â€Å"being used as a cover for spreading hate in America†, that people like the infamous Yiannopoulos (a conservative political commentator known for making offensive statements and supporting â€Å"white supremacy, transphobia, and misogyny†) are do ing harm with their first amendment right, while conservatives are claiming free speech is being threatened by the

Monday, December 9, 2019

SPC Ardmona Operation Samples for Students †MyAssignmenthelp.com

Question: Discuss about the SPC Ardmona Operation. Answer: The one behind the negotiation The negotiation is done by the SPC Ardmona Operation so that they can expand their business across the world by adhering the organizational and workplace legislation of the respective nations. Coverage of the agreement and importance of Agreements scope The agreement covers the SPC Ardmona Shepparton and Mooroopna sites. All there employee working on the sites are also covered in this agreement. Moreover, the AMWU are also covered under Fair Work Act 2009 if they applied to Fair Work Australia. The managers of non-maintenance and logistics department are not covered under this agreement. Silvera and Obersteiner (2013) stated that a scope of services agreement is the foundation of a services contract. The scope of the agreement matters because it illustrates what kind of people will benefits from the agreement and what services they can expect to receive. It also provides clear directions to the service provider prior to any project and planning. Significance of No Extra Claims Clause and benefits/detriments attained by employers and employees According to this claim, no employee can demands for salary or wage increase till the agreement gets over or lapsed. The role of this clause is initiated so that the employees cannot include any other clause and demand for additional facilities. However, they have to work under the agreement even if the work responsibility does not worth the wages that they are getting. This agreements is not seems to be beneficial for the employees but under this clause, problem like child labor can be avoided, which on the other hand enhances the brand reputation. Significance of Security clause and contradiction with the organizational values and principles In this agreement, the security clause after the sift time is to check the bags and luggage that is taken in and out of the sites and failure to which results in taking disciplinary action against the person. No, this security clause is not contradicting any other organizational values and principle mentioned in the agreement. Right that delegate has under union training All the Australian Workers Union has the right to pursue their career goals by taking training. They can also realize their full potential and the organization is also liable to arrange agreed performed standards. Lastly, the SPCA will provide encouragement and support to the employees under the SPCA Study Assistance Policy. All these policies are accredited by the National Training Authority. There is an additional condition that is the training should be within the job hours and in a classroom environment. Agreements in place for employees to make up time Under this agreement it is mentioned that, an employee can take off during the ordinary working hours and make up the time for later hours with the consent of SPCA. However, the time taken for off should be compensated later for exactly the same working hours. Role of SPCA if an employee returns to work less than six weeks after giving birth In such case, the SPCA will review the ongoing emplacement of the person and the evaluation of their eligibility and benefits under their superannuation plan is carried out. Moreover, if the reason found to be genuine, additional eaves will be granted to the mother; otherwise, she will be terminated under the employment of the organization. This evaluation is made under the NES. If an employee returns to work less than six weeks after giving birth, their paid parental leave will be deducted from the period of unpaid parental leave and often lead to termination from the employment. This situation can be problematic as unemployment of the new-born babys mother results in lack of financial resources that can furthermore affect the health of both the baby and the mother. Role of Equal Opportunity Clause in limiting the prevention of discrimination It is mentioned under the Equal Opportunity Clause that all the employees are selected based on their talent and merit so that discrimination in the workplace can be overcome. All the employees are served with same wages and get equal facilities of their designated job roles and responsibility. However, these people are regularly assessed and may get greater opportunity and based on their performance based on the training. Thus, in such case, it can be said that the Equal Opportunity Clause doe not limiting the prevention of the discrimination. Significance of wet place provision and its justification According to this clause, if an employees working under a situation, where his clothes and shoes are wet, they should be paid 58 cents more than they are being paid so that they can continue their work. However, employees with suitable and effective protective footwear and clothing are not eligible for this compensation. Additionally, cleaner of machineries and equipments are not eligible under this clause. This wet place provision seems to be reasonable as this is taken for the safety of the employees and extra money will motivate them to work further even if their working condition are not suitable for them. Overall impressions of the document The document covers all the aspects of the employment and has clauses all kind of employees. This agreement also covers he major aim and structure of the agreement that allow anyone to understand the major objectives of the agreement. The clauses are present under sections and highlighted the organizational values along with the role definitions and all the organizational processes. However, some clauses are too generous and do not define the detail of the clause. Taken for instance, the leave clause do not stated the kind of illness of the family member due to which the extra holidays can be sanctioned. On the other hand, details of staff training are explained in details. It can be said that, the agreement covers all the aspects of workplace safety and governing legislation that enhances the effectiveness of this agreement. All the additional and necessary details are present in the appendix and thus, this agreement in clear, concise and effective to be implemented in a workplace. References Awu.net.au., 2017. The Australian Workers Union. [online] Available at: https://www.awu.net.au/training. [Accessed 29 Sep. 2017]. Fairwork.gov.au., 2017. Fair Work Ombudsman. [online] Available at: https://www.fairwork.gov.au/about-us/legislation. [Accessed 29 Sep. 2017]. Humanservices.gov.au., 2017. Parental Leave Pay. [online] Available at: https://www.humanservices.gov.au/individuals/services/centrelink/parental-leave-pay. [Accessed 29 Sep. 2017]. Legislation.gov.au., 2017. Federal Register of Legislation. [online] Available at: https://www.legislation.gov.au/Series/C2009A00028. [Accessed 29 Sep. 2017]. Silvera, L. and Obersteiner, T., 2013. Scope of the TBT Agreement in Light of Recent WTO Case Law, The. Global Trade Cust. J., 8, p.112.

Sunday, December 1, 2019

Q-Cash a New Era in Banking Essay Example

Q-Cash: a New Era in Banking Essay Q-CASH: A NEW ERA IN BANKING September 1, 2004 Mr. NEHAL MAHTAB Assistant Professor Department of Finance And Banking University of Dhaka Dear Sir, We are very glad to submit you the report on â€Å"Q-cash: A New Era In Banking†. We would like to say that this assignment was very helpful for us to know about the definition of Q-cash, working method of Q-cash card and ATM machine, parts of ATM, online and offline relationship and other important facts about Q- cash system. We have submitted our report to you for your kind review consideration. We made this report with our sincerity and serious effort. We will be honored to provide you any additional information if necessary. Sincerely yours, Abu Naser Sabbir Ahmed Faisal Ibne Shahajat Reaz Hassan Awwal Md. Shariful Alam B. B. A 10th Batch Department Of Finance and Banking University Of Dhaka. Table of contents 1. 0 Introduction: 1. 1 purposes1 1. 2 scopes1 1. 3 limitations1 1. 4 procedures of gathering data and sources1 1. 5 general plan of the report2 2. 0 Q-cash: A New Era In Banking 2. 1 Q-cash card3 2. 1. 1 what is q-cash card 3 . 1. 2 Key feature of card4 2. 1. 3 Facilities of Q-cash card4 2. 1. 4 Difference of q-cash card and other cards5 2. 2 ATM 2. 2. 1 what is ATM5 2. 2. 2 Invention of ATM5 2. 2. 3 Features and parts of ATM6 2. 2. 3. 1 Input device6 2. 2. 3. 2 Output of device6 3. 0 Q-cash: How the system works 3. 1 A brief overview of the Q-cash consortium (consortium, ATM network clients)8 3. 2 About ITC9 3. 3 Network system of q-cash9 3. 3. 1 offline10 3. 3. 2 online10 3. 3. 2. 1 Techniques of the online relationship followed by ITC11 3. 3. 2. Automated clearing house (ACH)11 3. 4 Security12 3. 5 Feature planning13 4. 0 Conclusion:14 Appendix Definition of terms 14 Bibliography15 1. 0 Introduction: 1. 1 Problem and purpose The objective of this study is to have some practical experience about computer application used in business sector. Though we had some textbook knowledge about how the computer application is used in banking sector, but never had any real life practice what so ever. So, to achieve the objective we had some research about the technology of Q-Cash ATM network and the facilities it brought into. We will write a custom essay sample on Q-Cash: a New Era in Banking specifically for you for only $16.38 $13.9/page Order now We will write a custom essay sample on Q-Cash: a New Era in Banking specifically for you FOR ONLY $16.38 $13.9/page Hire Writer We will write a custom essay sample on Q-Cash: a New Era in Banking specifically for you FOR ONLY $16.38 $13.9/page Hire Writer It will certainly help to improve our knowledge about how the computer technology is used in business. 1. 2 Scope The report will focus on the Q-Cash ATM network that is shared by the ten banks, the ATM machine, the Q-Cash card, how Q-Cash card and ATM machine work together, facilities of Q-Cash card, security system of Q-Cash card etc. the utilities of the system is mainly described under the current Bangladeshi prospective. It has less emphasize on the complicated architecture of the ATM machine. Its prospects and future planning in Bangladesh is also outlined in the report. . 3 Limitations While preparing the report, we faced some problem. The main problem was time constraint. Though our course teacher instructed us to prepare a report couple of months earlier, we could not start preparing because of summer vacation. After that we had the flood problem and some unwanted political problem. That is why we had real trouble in work together and collect data from sources. Another probl em was the data insufficiency. For that we had to use so many sources to get the proper information. 1. 4 Sources and methods of collecting information We have collected our data mostly from journals and Internet. But they were not enough. So, we have visited ITCL (it consultants limited) to observe their system by us and taken some interview of people related to the system. 1. 5 General plan of the report In the following pages, the discussion will give an over all view of Q-Cash ATM network in Bangladesh. Firstly, comes with the name of the ten banks that are using the Q-Cash ATM network, definition of Q-Cash, then the introduction of Q-Cash card, key features of it, facilities of using it and the related discussions about it are given. Then there are some discussions about the ATM machine; features and parts of it are given. Later, the discussions of the system such as how the Q-Cash card and ATM work together, the networking system, online offline relationship are included. It also includes the security features, future prospects of Q-Cash card. 2. 0 Q-cash: A New Era In Banking 2. 1 Q-cash card 2. 1. 1 what is Q-cash card Q-Cash card is a â€Å"Smart Card†, which is a combination of a plastic card having both microprocessor chip and a magnetic stripe. The smartness of this card will ensure that it is capable of working both â€Å"offline† and â€Å"online† thus making it a perfect case for using in Bangladesh where online connectivity cannot be guaranteed due to poor telecommunication. The Q-Cash card is more than just an ATM card. It can be used as a combination of debit and credit facility. More importantly, Q-Cash card contains a microchip that allows storing money as well as transactions and accounting information within transforming the way you do your banking. The Q-Cash card network offers all your banning requirements without ever setting foot in a bank. Its more than just an ATM service for quick withdrawals or account enquiries. With the unique Point of Sale (POS) terminals, situated in shops, restaurants and other service centres around the city, you can use your Q-Cash card to pay for goods and serves by debiting or by credit your account directly. Since your q-cash card can store account information microchip, ATM and POS services can be accessed without the need for online authorisation from your bank. The card can also act as a credit card (if approved by the bank) and can be affiliated with VISA, MASTERCARD etc. What is Smart Card Smart Card is one of the latest additions to the world of information technology. Similar in size to todays plastic payment card, the smart card has a microprocessor or memory chip embedded in it. The chip stores electronic data and programs that are protected by advanced security features. When coupled with a reader, the smart card has the processing power to serve many different applications. As an access-control device, smart cards make personal and business data available only to the appropriate users. Another application provides users with the ability to make a purchase or exchange value. Smart cards provide data portability, security and convenience. There are different types of security mechanisms used in smart cards. Those necessary for a memory-only card are less sophisticated than those for a microprocessor card. Access to the information contained in a smart card is controlled two ways: ? Who can access the information (everybody, the card holder or a specific third party). ? How can the information be accessed (read only, added to, modified or erased). 2. 1. 2 Key feature of the Q-cash Smart card ? It is an ICC (integrated circuit chip). It has a chip of 8 pins. This chip consists of operating system, processor, ROM and RAM . It also has a memory of 16kb. Meets EMV specifications and ISO 9001 Standards. Performs both online and offline transactions. Compatible with Subscriber Identification Module [SIM] like mobile phone. Compatible with Security Access Module (SAM) to help safeguard sensitive customer information and help support multiple smart card schemes. Supports memory/microprocessor smart cards and magnetic stripe cards in the same plastic. EMV Compatibility Over the past few years, there has been tremendous growth in the number of solutions developed for smart cards. To address this growth, three of the leading card associates- Euro Pay, MasterCard and Visa has collaborated to develop and publish EMV specifications for smart card based debit and credit applications. These standards provide numerous benefits for acquire and issuers, including improved security to reduce fraud and lower telecommunications costs. 2. 1. 3 Facilities of Q-cash card Q-Cash card has the facilitates of Credit and Debit transactions all in a single card and also gives the following accesses: ? Cash Deposit ? Debit Transaction ? Cash Withdrawal ? Credit Transaction ? Fund Transfer ? Account Information Customer Account Statement ? Smart Card Loading ? Balance Inquiry ? Online Offline ? Mini Statement ? 24 Hours Banking ? Chequebook Request ? Internet Banking ? Pin Change ? Any Time Anywhere Banking ? Utility Bill Payment 2. 1. 4 Difference of Q-cash card and credit card Q-cash card take funds directly from the money that is in the bank account of the cardholder. For this r eason we don’t have to pay any interest to the bank. With a Q-cash card, dont have to carry cash or checks, and it is very convenient to shop at a variety of places including gas stations, grocery stores, restaurants, and retail stores. They provide instant access to your money and are accepted worldwide. In a credit card, users actually borrow money that is made available to him by a bank or other financial institution. The institution pays the debt to the vendor, and in turn, cardholder has to pay the money back to the bank. By signing up for a credit card, you agree to pay back the money that you borrowed, in addition to any interest drawn on the amount you borrowed. 2. 2 ATM 2. 2. 1 what is an ATM An Automated Teller Machine (ATM) is a tool, which allows customers of a bank to perform banking transactions at any time from anywhere. By using a smart card in the machine customers of a bank can withdraw money from their current account (if permitted by the bank from savings account), transfer funds, pay utility bills even take credit from the bank. The most attractive site of this ATM is it gives a user 24 hours banking facility, which is totally hassle free and user friendly. 2. 2. 2 Invention of ATM As is often the case with inventions, many inventors contribute to the history of an invention. In the case of the ATM, Don Wetzel invented the first successful and modern ATM in the USA, however he as not first inventor to create an ATM. In 1939, Luther George Simjian started patenting an earlier and not-so-successful version of an ATM. Don Wetzel was the co-patentee and chief conceptualist of the automated teller machine At the time (1968) Wetzel was the Vice President of Product Planning of a company named Docutel. The other two inventors listed on the patent were Tom Barnes, the chief mechanical engineer and George Chastain, the electrical engineer. It took five million dollars to develop the ATM. The concept of the modern ATM first began in 1968, a working prototype came about in 1969 and Docutel was issued a patent in 1973. The first working ATM was installed in Rockville Center, New York Chemical Bank. The ATM they first created was a cash dispenser only. These were off-line machines; meaning money was not automatically withdrawn from an account. The bank accounts were not connected by a computer network to the ATM. Therefore, banks were at first very exclusive about who they gave ATM privileges to. Giving them only to credit card holders (credit cards were used before ATM cards) with good banking records. Wetzel, Barnes and Chastain developed the first real ATM cards, cards with a magnetic strip and a personal ID number to get cash. ATM cards had to be different from credit cards (then without magnetic strips) so account information could be included. The next version that was created in 1971, which is the ATM we all know today. 2. 2. 3 Features and parts of ATM An ATM contains many parts. ATM can differ from one to another because many companies are producing ATM this days and the technology they use differs. The ATM has mainly 2 input devices and 4 output devices. Descriptions of these two types of devices are as follows. 2. 2. 3. 1 Input device Card reader: The card reader captures the account information stored on the microprocessor chip and magnetic stripe on the ATM/debit or credit card. The host processor uses this information to route the transaction to the cardholder’s bank. Keypad: The keypad lets the cardholder tell the bank what kind of transaction is required (cash withdrawal, balance inquiry, etc. ) and for what amount. In some of the machines the screen can be also used to enter data instead of the keypad. This type of screens is called Touch Screen. Also, the ATM requires the cardholders personal identification number (PIN) for verification. For better security PIN block is sent to the host processor in encrypted form. 2. 2. 3. 2 Output device Display screen: The display screen prompts the cardholder through each step of the transaction process. Leased-line machines commonly use a monochrome or colour CRT (cathode ray tube) display. Dial-up machines commonly use a monochrome or colour LCD. [pic] Receipt printer: The receipt printer provides the cardholder with a paper receipt of the transaction. Cash dispenser: The heart of an ATM is the safe and cash-dispensing mechanism. The entire bottom portion of most small ATMs is a safe that contains the cash. The cash dispenser mechanism has an electric eye that counts each bill as it exits the dispenser. The bill count and all of the information pertaining to a particular transaction is recorded in a journal. Besides the electronic eye that counts each bill, the cash dispensing mechanism also has a sensor that evaluates the thickness and the size of each bill. If two bills are stuck together, then instead of being dispensed to the cardholder they are diverted to a reject bin. The same thing happens with a bill that is excessively worn or torn, or is folded. The number of reject bills is also recorded so that the machine owner can be aware of the quality of bills that are being loaded into the machine. Speaker: The speaker provides the cardholder with auditory feedback when a key is pressed. 3. 0 Q-cash: How the system works 3. 1 A brief overview of the Q-cash consortium To run the Shared ATM Network all over Bangladesh, all the member banks formed a consortium known as Q-Cash consortium. The Q-cash consortium has a total number of ten (10) leading Banks in Bangladesh. These banks together have build up an extensive ATM network in Dhaka, Chittagong Sylhet in first phase. In phase two other regions will be added in the shared ATM Network, 100 150 more ATMs will be installed all over Bangladesh very soon. Q-Cash is a common card for all member banks in the Consortium and ITC is providing all the technical and management supports. The names of the 10 banks are [pic] Currently 18 ATMs are installed in Dhaka and Chittagong. The locations of these ATMs are as follows. |ATM Service Locations | |Dhaka | |Uttara Branch, AB Bank Ltd. Uttara branch, The City Bank Ltd. | |Uttara Branch, IFIC Bank Ltd. |Gulshan Branch, AB Bank Ltd. | |Gulshan Branch, The City bank Ltd. |Mohakhali Branch, AB Bank Ltd. | |Dhanmondi Branch, AB Bank Ltd. |Mina Bazar, Dhanmondi | |Kakrail Branch, AB Bank Ltd. |Principal Branch, AB Bank Ltd. | |Principal Branch, Mercantile Bank |Janata Bhaban, Janata Bank | |Federation Branch, IFIC Bank |Shantinagar Branch, IFIC Bank | |Jiban Bima Bhaban, The City Bank Ltd. Dhanmondi, IFIC Bank | |Chittagong | |Agrabad Branch, AB Bank Ltd. |CDA Avenu e, AB Bank Ltd. | 3. 2 About ITC ITC or Information Technology Consultants Limited works as the server or as an Internet Service Provider (ISP) or the host in the shared ATM network. ITC is the company which brought the Q-cash system first in Bangladesh . It is a sister concern of Envoy Group. Originally it was introduced by a foreign organization named â€Å"Gemplus†. They are providing the smart card, ATMs and all the technical and management supports of the Q-cash consortium. . 3 Network system of q-cash All the locations of these ten banks and POS centres that have Q-cash are joined together by two kinds of networking relationship. These networking functions are performed for withdrawals of cash from the account, to get account information, pay the utility bills and transactions through POS. These two types of networking relationship are 1) Offline relationship and 2) Online relationship Offline relationship with Q-cash system is used for POS and the utility bill paying a nd the online relationship with the system is used for withdrawal of cash and other activities concerning the users account. . 3. 1 Offline relationship An offline relationship is the part of the networking system were the transactions are not connected to the server of the ATM host. This offline relationship can be found on the POS system. POS means Point Of Sales. In this system a Q-cash cardholder can buy products from the shops, which is connected with the host computer. Using their q-cash card the user will pay his bills by inserting his card in a small machine. The machine is capable of reading the memory chip in the card. As the account information of the user is already in the card the machine can authenticate the user and the amount of money the user has on his account. This entire process has no connection with the server or with the bank of the user. 3. 3. 2 online relationship Online relationship is the part of the network that is done completely by online with the help of the ATM host. The host processor may be owned by a bank or financial institution, or an independent service provider may own it. All the controlling branches of the banks have an online relationship with the host. Host connects the ATMs of different locations with the banks of the network. To maintain the connections between the ATMs Banks and POS the host uses different types of communication media. Most host processors can support either leased-line or dial-up machines. Leased-line machines connect directly to the host processor through a four-wire, point-to-point, dedicated telephone line. Dial-up ATMs connect to the host processor through a normal phone line using a modem and a toll-free number, or through an Internet service provider using a local access number dialled by modem. Leased-line ATMs are preferred for very high-volume locations because of their thru-put capability, and dial-up ATMs are preferred for retail merchant locations where cost is a greater factor than thru-put. DDN technology is a new one in modern online banking. It is a kind of digital connection, which performs better than the leased line connections. Usually these sorts of connections relate the host and the ATMs. The most effective feature of DDN is to transfer data at a higher speed than that of leased lines or the Dial-up lines. This is how ATM networks become available to the cardholder (the person wanting the cash). [pic] . 3. 2. 1 Techniques of the online relationship followed by ITC In online connection the members of the Q-cash consortium is connected with ITC (host) by simple dialup connection. They connect the host processor or the ITC through a normal phone line using a modem and a toll-free number. ITC is connected with the ATMs and POS terminals of different places all o ver the country by leased line, DDL, Satellite connection, Radio link, Dial-up connection. These various types of communication facilities are used because the telecommunication infrastructure of Bangladesh is very weak. So if one system is collapsed the other will work. But mainly the DDL is used for communicate with the ATMs (provided by Bangladesh Tar and Telephone Board), Dial-up connection is used for to communicate with POS terminals and the banks, satellite for overseas connection with banks and radio link for remote places. When a user of a bank inserts his ATM card in the ATM and enters his PIN the ATM directly connects with the host ITC for authentication. In the authentication process the host (ITC) checks the security pin and performs the other security checking’s. If the user of the card is authorised host connects the ATM with the users bank server. In the process, the server of the bank checks the account and adjusts the balance. This is called authorization. The server of the bank performs the action by using a system called core-banking software. If a server of bank does not have the core banking software, they inform ITC the numerical position of the account of all their Q-cash cardholders via dial-up connection. Thus ITC always gets the numerical information on the account position of the customers of the bank. In this case the host (ITC) does the work of both authentication and authorization. 3. 3. 2. 2 Automated clearing house (ACH) ACH is short for automated clearing house. This bank terminology means that a person or business is authorizing another person or business to draft on an account. When a cardholder wants to do an ATM transaction via POS, he or she provides the necessary information by means of the card reader and keypad. The card reader forwards this information to ITC via Dial-up connection. Which routes the transaction request to the cardholders bank that issued the card. If the cardholder is requesting to pay, the host (ITC) processor causes electronic funds transfer to take place from the customers bank account to the host processors account. The processor then ACHs the cardholders funds into the merchants bank account. In this way, the merchant is reimbursed for all funds dispensed by the ATM. An independent ATM host can access any bank. It also supports a large number of ATMs placed with different merchants. So when the user authorises to pay the cash, the money moves electronically from users account to the hosts account to the merchants account. [pic] [pic] [pic] 3. 4 Security Q-cash is fully secured. The main concept of the security process of Q-cash system is any cardholder can only carry out transaction on Q-cash ATMs with a Personal Identification Number (PIN) . If a person loses his card others cannot use it that because transactions cannot be done without the PIN. The Q-cash smart card is a PIN protected card with DES, 3DES function to ensure security. DES is an encryption algorithm used to protect sensitive data – in this case the PIN. The DES algorithm uses a 56-bit key length; 3DES specifies three rounds of encryption, effectively increasing the key length to 168 bits. Q-cash smart card is also EMV compatible. 3. 5 Future prospects of Q-cash Since it is made with hybrid technology, it can read or write any kind of data. So, in the near future it can be used as voter id, club, insurance, driving or even national identity card. More updated security system is getting included in the card, so the user will have more security. New features of banking are getting included in it and the users will get the latest banking feature by using it. 4. 0 Conclusion Q-Cash service is getting popular day by day in our country. More banks are getting themselves included in the network. All the cards will be converted into smart card till 2006 and we are getting it in right now. It has the potential to be utilized in a greater aspect. So, it has given a new dimension in the banking sector in Bangladesh. Appendix Definition of terms There are some unfamiliar terms that were not described in the discussion. So, the definitions of terms are given below alphabetically. ATM (Automated Teller Machine) – the machine that provides the users to deposit or to withdrawal money. ACH (Automated clearing house) a centralized and computerized system for setting indebtedness between members. BTTB(Bangladesh Tar and Telephone Board) It is a government service for nationwide telecommunication. Card reader – a device of ATM machine that gathers the account information stored on the magnetic stripe on the back of a Q-Cash card. CRT (cathode ray tube) – the most common type of monitor used in the office and home is CRT. CRT is similar in size and technology to television. Credit card – a car through which a person can buy things on credit. DDN (digital data network) – a digital data network provided by in order to connect to the ISP host. Dispenser – the path trough which cash is dispensed from ATM. ISP (internet service provider) – the organization that provides Internet service. Keypad – the input device by which the cardholder tells the ATM the nature, the amount of the transaction and the pin. LCD (liquid crystal display) – LCD monitor use the technology that involves liquid crystals. It is much thinner then CRTs. Modem The device that helps the user to connect his computer to some sorts of networking system. Offline relationship – all the branches of any of the ten banks that manually connect with their card issuing branch. Online relationship all the branches of any of the ten banks that connect with their card issuing branch by a host processor to work in online. Pin – the secret code to access into the account of a cardholder to perform account related functions. Receipt printer The device that provide a cardholder with a paper receipt of the transaction. Server – the part of Internet system that stores information files that are used to display pages of information. Speaker – the device provides the cardholder auditory feedback when a key is pressed. Sensor – a device of ATM that evaluates the thickness of each bill. Bibliography Interviews Md. Wajid Ahmed Project leader (Q-Cash EMV) IT Consultants Limited Md. Faizul Islam System Engineer Q-cash Processing System IT Consultants Limited Interview on September 4, 2004 Newspaper articles The Daily star â€Å"Local private it firm plans shared ATMs for Bangladesh† April 25, 2001 Prothom Alo â€Å"It consultant is providing different kind of ATMs for banks† April 25, 2001 Dainik Jugantor â€Å"24 hour Q-Cash card is getting started† July 14, 2002 Websites http://www. itclbd. com http://www. howstuffworks. com http://www. thecitybank. com http://www. pubalibangla. com http://www. mutualtrustbank. com http://www. mblbd. com http://www. janatabank-bd. com http://www. abbankonline. com http://www. ebl-bd. com http://www. ificbankbd. com http://www. nccbank-bd. com http://www. jamunabankbd. com

Tuesday, November 26, 2019

How to Write Management Essay Full Guide

How to Write Management Essay Full Guide Need advice on how to cope with your management essay? There is a common misconception that management skills are important only for leaders. That is not true. Everyone needs to have a good understanding of the essential management concepts such as planning, coordinating, and organizing that very important for all employees in any organization. So you have to master your knowledge and skills in management if you want to have a successful career after your graduation. Reading books is not enough and you will need a lot of practice to master the key concepts in management. Management essay is a common assignment that is used to test how students can apply their skills to solve different management issues and demonstrate their critical thinking. Keep reading to learn how to write an awesome management essay and impress your instructor. What Is a Management Essay? Actually, your management essay doesn’t differ much from other academic papers. Its primary goal is to assess students’ knowledge of particular topics and their analytical skills. But it’s a creative task as well. Besides, you have to demonstrate your ability to apply your theoretical knowledge to practice and that’s why management essay differs from other academic assignments that are mostly aimed to evaluate knowledge of theoretical concepts. It’s not enough to use bookish terms to explain some ideas and provide a bunch of stats if you want to succeed. You should provide an in-depth analysis of your topic, for example, conflict management or management of human resources, and explain how the concepts you discuss in your paper can be used to provide some real-life outcomes. You should highlight your abilities to act in real life situations in a business environment and demonstrate your own style of thought and essay writing. Now let’s discuss how to choose a good topic for an impressive essay on management. How to Choose a Great Topic for an Essay in Management Typically topics or prompts for writing college essays are given by the instructors and that makes things much easier because you will not need to spend a lot of time on doing research and brainstorming your essay topic ideas. But if you have to choose a topic for writing your essay on your own, you might feel at a loss. Here are some aspects you should consider when deciding what topic to pick. First, you should think about some management issues you are interested in. In this case, you will enjoy doing research and writing and are more likely to sound more convincing and impress your audience. Just make sure you write about practical, actionable business questions like management challenges in the 21st century or the big issues facing HR management etc. You can use another approach and write about some relatively new and unexplored concepts. In this case, your management essay will be interesting to read and it won’t sound dull. For example, you can write about issues facing business management today like making connections, talent management, employee appreciation, and their career development. Besides, you should do a research and make sure that your topic is broad enough and you will be able to find a lot of sources on it. At the same time, you should narrow your management essay topic to make it manageable within the word count of your essay. Lack interesting ideas for your management writing project? Have a look at our short list of impressive management essay topics and feel free to use them for creating your own college papers. Strategic Management in the Automobile Industry; Impact of Culture Revolution on Recruitment and Selection; The Role of the Project Manager in Achieving Client Satisfaction; The Importance of Good Leadership for a Business; Human Resources: Steps to Building an Effective Team; Building an Effective Talent Management Strategy; Tactics to Improve Employee Development Programs; Leadership Skills Assessment; Components of an Effective Information Management Strategy; Ways to Maximize Employees’ Competencies and Performance. Before You Start Writing Your Essay: Research Ideas from Our Writers When you have chosen a good topic you are interested in, you should do research using primary and secondary relevant sources. You should avoid Wikipedia because it’s not an academic source although you can use it when starting a research stage to get a general idea of the topic. You are likely to work with 4 types of sources: books which place the subject of your essay in a broad context; texts that focus on a specific aspect of the subject; relevant articles in academic journals; articles in the business press and financial magazines. You can look for sources online and take books from your college library. While reading, you may want to take some preliminary notes about the key ideas, interpretations, and arguments that you may use for developing your own argument, paraphrasing or direct citing. Here are some practical tips on how to organize a  Ã‚   process better and be more productive: Use abbreviations and headings. It will save you a lot of time when sorting your notes because you will not need to reread very long and elaborate sentences; Use uncluttered notes to speed the process of writing. Start taking notes for every article or book on a separate sheet of paper and write only on one side leaving additional margins for afterthoughts; When you start a new text, jot down information about the author and the title on the top of the page and write the number of a page in the margins. You will be able to use this information when writing your Reference page. Organization of a Strong Management Essay When you have done the research and completed taking notes, you need to think about how to organize your essay. Now it’s time to make a good outline that will allow you to stay relevant and interpret the set question properly. Your essay should demonstrate a clearly expressed and coherent thought. The typical management essay structure includes an introduction, body paragraphs, and a conclusion. Introduction You can start your essay with some attention grabber: an interesting quote; a provocative question; some statistics; an anecdote etc. A good technique for starting your management essay is to provide an answer to your question directly from the beginning. It will show your readers that you have understood the question and will provide an answer to it. An introduction should also include a strong thesis statement that will help you stay focused on your subject and guide your writing. Besides, you can explain the structure of your paper, why you include particular evidence, and how it can help you support your argument. Body The number of body paragraphs should correspond to the number of logical arguments. You should start your body paragraphs with a topic sentence, and then provide supporting arguments and relevant evidence that proves your ideas. Topic sentences at the beginning of the paragraphs will help your instructor to skim the paragraphs without the need to read every sentence in your essay and the entire essay. Your last sentence in a paragraph will function as a transition that connects the paragraph with the next one. Make sure you use different transitional words and phrases, for example: furthermore moreover last finally next in addition to clarify in other words that is to say consequently for the reason in order that to summarize etc. Don’t jump from one argument to the other. Make sure that each new argument follows the logic of the preceding paragraph. Here your outline will help a lot so you should try to make it as detailed as you can before you start writing. You will not be penalized for reaching a conclusion that your professor personally disagrees if your argument is logical and sound. But you will be penalized if your conclusion is not supported by the evidence you have presented in your essay or if the necessary evidence was omitted. You need to be convincing so you have to present an informed argument. All your major arguments and claims need to be supported by the evidence on which they are based. Wondering how much evidence you need to support each point? Typically, 1 or 2 convincing examples will do but sometimes you may need a more detailed explanation. Conclusion It is actually a short summary of your management essay where you have to restate your thesis statement. The main goal of a concluding paragraph is to make sure you have given the answers to all questions that were asked in the introductory paragraph. You don’t have to provide a lot of details here and should try to be concise. If your essay is not long, all the information is fresh in your reader’s mind and there is no need to repeat it again. But if your essay is lengthy, you can sum up the major points that you have analyzed in your conclusion. When writing your management essay, you need to take care of the neat sentence construction and proper grammar because they are the key components of clarity. Besides, you should avoid slang, jargon, and clichà ©s that are usually penalized. Don’t write too much and don’t exceed the specific word limit. Remember that the length of an essay and its quality are not the same. If your essay is too long, it may just indicate that you failed to master the research material and choose everything that is relevant to the subject of your essay. Revise Your Draft and Make Improvements When you have finished writing your first draft, you will need to revise it more than once. You need to reread your essay and make sure it is organized logically and written clearly and concisely. You have to check the logic and the flow and eliminate wordiness by omitting unnecessary words and sentences. For example, check your introduction and make it shorter. Just read your management essay again and think if you can say the same things in fewer words or in shorter sentences. Make sure there are transitions between your paragraphs. It’s important that your writing style should be powerful to make your arguments more persuasive. When you are satisfied with the content of your management essay, you need to edit and proofread it and make your good essay great. Here is what you need to do: improve word choice; correct grammar and spelling mistakes; check punctuation, for example, the use of commas. When you finish editing, you have to put your management essay aside for some time and re-read it later. Here your goal is to do a final check and fix small grammar and spelling mistakes and typos that may have overlooked when writing and revising your management essay. You can use online spell checkers as well. Your next step should be to find a second set of eyes to proofread your essay and ensure that there are no minor mistakes or typos that you may have overlooked. You can your friend or a member of your family to help you with proofreading. Referencing Sources To avoid plagiarism, you have to reference all sources that you have used for writing your management essay when directly citing or paraphrasing them. There are lots of academic styles such as MLA, APA, Harvard, Chicago, and more. When making references, you should follow the guidelines provided by your professor. You should carefully study the instruction to make sure that will be able to meet your instructor’s expectations. If your professor hasn’t specified the preferable formatting style, you can use MLA style. You can find a good MLA style guide on the website of Purdue University. As you see, writing an impressive management essay is not very hard but it is time-consuming. Such essays are important for your GPA and successful career after college so you should work hard and we hope that this management essay writing guide will be useful for you and will help you cope with this typical college assignment.

Saturday, November 23, 2019

African-American History from 1950 to 1959

African-American History from 1950 to 1959 From the Brown vs. Board of Education decision to the murder of Emmitt Till and the dawn of the Civil Rights movement, these are the pivotal historical events in African-American history that occurred in the decade spanning 1950 through 1959. 1950 Ralph Bunche wins the Nobel Peace Prize for his ability to mediate the Arab-Israeli conflict in the Middle East.Gwendolyn Brooks receives the Pulitzer Prize in poetry. She is the first African-American to receive such a distinction.Chuck Cooper, Nathaniel Clifton, and Earl Lloyd become the first African-Americans to play for the National Basketball Association.Juanita Hall becomes the first African-American to win a Tony Award for her portrayal of Bloody Mary in South Pacific. 1951 Racial segregation in Washington D.C. restaurants is declared unconstitutional by the U.S. Supreme Court.An estimated 3500 whites try to keep an African-American family from moving into an apartment building in Cicero. As a result, Illinois Governor Adlai Stevenson calls the state’s national guard to protect the family.Florida NAACP official Harry T. Moore is killed by a bomb.Johnson Publishing Company prints its first issue of Jet. 1952 For the first time in more than 70 years, the Tuskegee Institute finds that there are no lynchings reported in the United States.Writer Ralph Ellison publishes Invisible Man. 1953 In June, African-American residents of Baton Rouge establish a boycott of the city’s segregated transportation system.James Baldwin publishes his first novel, Go Tell It On The Mountain. Willie Thrower joins the Chicago Bears and becomes the first African-American quarterback in the National Football League (NFL). 1954 The U.S. Supreme Court declares segregation in public schools unconstitutional in the Brown v. Board of Education case.Benjamin Oliver Davis Jr. is the first African-American to be appointed as an Air Force general after serving in the Korean War.Malcolm X becomes Minister of the Nation of Islam’s Temple No. 7 in New York City.  Frankie Muse Freeman becomes the first African-American woman to win a major civil rights case after serving as the lead attorney for the NAACP in the Davis et al. v. the St. Louis Housing Authority case. The ruling ended racial discrimination in public housing in St. Louis. 1955 While visiting family in Money, Miss., 14-year-old Chicagoan Emmett Till  is killed by white men.Rock n roll artist Chuck Berry records the hit song Maybellene with Chess Records.Rosa Parks is arrested after refusing to give up her seat on a Montgomery Bus to a white patron.Marian Anderson is the first African-American to perform with the Metropolitan Opera.Martin Luther King Jr. is elected president of the Montgomery Improvement Association. The organization leads a year-long boycott against Montgomery’s segregated transportation system. 1956 Nat King Cole becomes the first African-American to host a primetime show on national television.Harry Belafonte’s album Calypso is the first record to sell more than one million copies.The U.S. Supreme Court’s ruling in the Gayle v. Browder case declares it is unconstitutional to segregate transportation on intrastate travel. This ruling supports those participating in the Montgomery Bus Boycott. 1957 Congress establishes the Civil Rights Act of 1957. This is the first legislative act protecting the rights of African-Americans since the Reconstruction period by establishing the Civil Rights section of the Justice Department. Federal prosecutors are now able to get court injunctions against those who interfere with the right to vote. Under this act, the Federal Civil Rights Commission is also established.Dorothy Irene Height is elected president of the National Council of Negro Women. Height holds this position for 41 years.Federal troops are sent to Little Rock, Ark by Dwight Eisenhower to enforce the desegregation of Central High School. The troops are also instructed to protect nine African-American students who are enrolled in the school and remain for the entire academic year.The Alabama Christian Movement for Human Rights (ACMHR) was established in Birmingham.Perry H. Young becomes the first African-American pilot of a commercial passenger airline. 1958 The Southern Christian Leadership Conference (SCLC) is established in Atlanta. King is appointed as the organization’s first president.The Alvin Ailey Dance Theater is founded in New York City.Louis E. Lomax is hired by WNTA-TV in New York City. Lomax is the first African-American newscaster for a major network station.Althea Gibson is the first African-American woman to win the U.S. Open Championship. 1959 Motown Records is formed by Berry Gordy Jr. in Detroit.Jazz trumpeter Miles Davis records  Kind of Blue.  The work is considered Davis masterpiece.  A Raisin in the Sun, a play written by Lorraine Hansberry opens on Broadway. The play is the first to be produced by an African-American woman on Broadway.Three days before he is scheduled to stand trial for raping a pregnant white woman, Mack Charles Parker is beaten by a mob in his jail cell. Parker is lynched near Poplarville, Miss.

Thursday, November 21, 2019

A Quit Smoking Education Program For Parents Assignment

A Quit Smoking Education Program For Parents - Assignment Example Instead, what works for one may not work for another user, and vice versa. Nonetheless, certain key factors (a ‘best-practice’ process) assist most people to quit: the user should make the decision to quit; set a quit date; prepare on how to react to quitting obstacles; getting support family, friends or even successful quitters; if necessary, get medication; and finally stay quit by finding ways to deal with relapse and sustaining the quit status (Stead et al., 2008). In order to generate a cost-effective delivery model, and eventually succeed in implementing an improved curriculum, a healthy canteen, a staff exercises group and a school vegetable garden. For an improved curriculum, a number of decisions and planning steps need to be followed when preparing each aspect. The instructors should equip themselves for the challenge, without continuous training ensured to equip them with the necessary skills; both in helping the users opting out of smoking as well as those in need for advice against the practice. Once the course has been developed, assessment instruments should also be generated in form of checklists, objective tests, or rubrics (Jarvis & Wardle, 1999). However, for the medical attention that might be required by the smokers battling with relapse, the medical staff should ensure availability, sustainability, and continuity. As such, patients can benefit from ‘walk-in’ sessions, appointment and patient-follow-up system, and availability regardless of pharmacist workload. Jarvis, M, & Wardle, J. (1999). Social patterning of individual health behaviors: the case of cigarette smoking. In Marmot M, Wilkinson R, editors Social determinants of health. Oxford: Oxford University  Press.

Tuesday, November 19, 2019

Tacit Knowledge for the Training of pre-service Industrial Design and Dissertation

Tacit Knowledge for the Training of pre-service Industrial Design and Technology Teachers in Australia - Dissertation Example From the research it can be comprehended that a lot has been heard and talked about tacit knowledge in the field of teaching and teacher training. According to Chandra and Chalmers, the knowledge contains certain tacit aspects that cannot be codified but are only transmitted through personal experience or training. Tacit knowledge is defined by Shulman as the knowledge that cannot be transferred to other using words either written or verbalised. As such, tacit knowledge has been recognised in the literature of teacher training only one aspect – who possesses this knowledge – rather than focusing on other aspects and taking it a step further on how this knowledge can be passed down or diffused within the pre-service training period. Various educational theories have cited tacit knowledge as the sole means of learning to teach but this has been a topic of debate and controversy throughout the history. Ma debating on one of the educational theories stated that the traditio nal epistemology is about teaching which include the concepts of objectivist, behaviourist, and positivist. Even though, as stated by Ball, that each of these concepts visualise a different teaching method, the concepts centre on the idea of delivering the content from a tacit point-of-view. In other words, the traditional teaching epistemology focuses on articulating the tacit knowledge rather than to prompt the pre-service teachers to respond or act in a particular manner. (Ball, 2000, p.244). Over the past few years, attention to research on teacher training and education has shifted away from behaviours or skills teaching to the knowledge and beliefs of the teachers i.e. the tacit knowledge (Lampert, 2001, p.127). This shift occurred because of dissatisfied teachers that deliver the teaching contents in a mechanistic manner. In order to understand this behaviour, investigations were carried out in classroom settings that focused around the knowledge and beliefs of the teachers ( Chick, 2002, p.180). Recently, the interest in the training of pre-service teachers has increased because of the concept and utilisation of knowledge. Although researchers take different approaches in their researches and purposes, knowledge is broadly defined as tacit knowledge that teachers learn with respect to their teaching experiences (Sullivan and McDonough, 2002, p.250). Tacit knowledge, for many researchers, implies the presence of complex and context specific teaching nature that can contribute to the enhancement of teachers teaching status as a profession (Chick, 2002, p.187). This tacit knowledge has been explained by many researchers, but was introduced and elaborated by Shulman using the concept of pedagogical content knowledge (Chandra and Chalmers, 2008, p.25). The concept explains tacit knowledge as the interpretations and transformations of subject matter in context that can facilitate student learning (Chandra and Chalmers, 2008, p.26). Teachers who are preparing to teach in secondary schools that often struggle in subjects such as science particularly industrial design and technology. They need to take sufficient courses to meet the degree requirements and learn enough about the subject to be able to teach in schools. However, the training of pre-service industrial design and technology teachers often falls short of preparing the new teachers with the necessary skills and knowledge (Shulman, 1986, p.11). As argued by Ma (1999, p.26), the curriculum changes in the schools particularly in the industrial design and technology subject area, teachers are not being adequately training. The reform in the curriculum requires that teachers need to be trained to be able to provide quality education to all students (Ball, 2000, p.243). However, the exact contents of the subject have been subjected to controversy as when, what, where and how can it be acquired by the teachers. One research suggests that in order to underst

Sunday, November 17, 2019

The Kings Great Matter Essay Example for Free

The Kings Great Matter Essay The Spanish-English marriage alliance of Catherine of Aragon and Prince Arthur was arranged when the children were very young. Catherine traveled to England only to face tragedy when her young husband, Arthur died in 1502. Henry VII wanted to marry Catherine to his younger son, who would be, Henry VIII so that he did not lose the dowry money from Catherines parents and to secure some other agreements between the two countries. In the Catholic Church, it was forbidden to marry the wife of a deceased brother. A papal dispensation was required for the marriage. It was easily obtained from Pope Julius II. Henry VII died before the marriage took place but Henry VIII immediately married Catherine once he became King. Many people involved questioned the validity of this dispensation. Catherines mother, Isabella did not like the idea of her daughter being remarried and requiring a document from the Pope to have it done. But, once Henry VII died and Henry VIII proceeded with the marriage, no one mentioned the dispensation or the validity of it until Henry decided that he needed a grounds for divorce. Under the circumstances of Henry not wanting to be with his wife anymore, he proposed many doctrines that had been insignificant until then. Henry and Catherine actually had a fairly good marriage. The biggest problem in the marriage was lack of ability to produce a male heir. This was very important to Henry. They tried several times but were not successful. The couple did have one child that lived but, it was a girl named Mary. After many miscarriages and years of disappointment, Catherine began to get much older and lose much of her attractiveness. Henry not only began to lose interest in his wife, but he also began to worry about not having a son to succeed him on the throne. This was when the Kings great matter began. Throughout this time period, Cardinal Wolsey, an advisor to Henry and very powerful in the Catholic Church, moved closer and closer to Henry. As the relationship progressed Henry became more distant to Catherine. Wolsey spied on Catherine and she thought he acted against her always. She began to believe that Wolsey had always hated her and possibly that she had always hated him also. She held him responsible for the promotion of Henrys bastard son, for tempting the King of France to break the word agreed at Madrid and plunging Europe into war, for ruining the alliance between the two countries, and for seducing the pope and the Italian states. She also held Wolsey responsible for Henrys irritability. It isnt surprising that Catherine also blamed Wolsey for Henry wanting to divorce her. But, Catherine was not the only one with this idea. The ambassador, the emperor, Reginald Pole, Catholic controversialists, and Catholic writers ever since have agreed that Wolsey was probably the instigator. Catherines thought that Wolsey had put the ideas of divorce into Henrys head was very reasonable. She believed that Wolsey thought this was the best way to safeguard his pro-French policy by removing Catherine and replacing her with a French princess. Wolsey was serious about his French alliance and did hope to arrange a French marriage. He also feared Catherine. He knew that he needed to get rid of her so that he get closer to the king and help him handle his affairs. Most of the time, Cardinal Wolsey was looking out to better himself and his policies. Catherine was wrong about a few things though. She did not blame Henry for any of this. She felt he had been manipulated and took up for him every chance she had. She was wrong about Henry. He was not the innocent person she thought he was. Protestant writers have told the story according to Henry, that his conscience had separated him from Catherine. But, still many have said that it was simply out of desire for another woman. Henrys want for a divorce from Catherine of Aragon has also been attributed to his health. During the years 1527 -28, it was obvious that his health was on the decline. In 1524, he suffered from a head injury while jousting with the Duke of Suffolk. This injury is said to have caused him many severe headaches and possibly an alteration in behavior and character. His character began to change slowly after this. He went from a happy leader, fairly good husband and interested in his people to an irritable, suspicious, and selfish king. In the same year he also suffered from an ulcer in his leg which contributed to his irritability and impatience. Someone told Henry that he had been living in sin with his brothers wife. The name of who told him this was never released. Henrys arguments of his marriage to Catherine being invalid consisted of two sections. The first section argued that the union of a man and the wife of his brother was contrary to the law of God and that any papal dispensation pretending to allow it was worthless. The second section argued that the particular dispensation granted by Pope Julius II, which he had married Catherine under, was invalid. His first argument contained several parts. The first part was two texts in Leviticus. Leviticus 18:16 reads ‘Thou shall not uncover the nakedness of thy brothers wife: it is thy brothers nakedness and Leviticus 20:21 reads ‘If a man shall take his brothers wife, it is an impurity: he hath uncovered his brothers nakedness; they shall be childless. Henry and his advisors could not just use these scriptures. They advisors had to prove that they were true under all circumstances and were out of reach of all papal authority. However, the texts from Leviticus that Henry used were contradicted by a text from Deuteronomy. This text read: ‘When brethren dwell together, and one of them dieth without children, the wife of the deceased shall not marry to another, but his brother shall take her, and raise up seed for his brother. In order for Henrys arguments to succeed he had to somehow get rid of this text from Deuteronomy. It was attacked in many ways. Some argued that the text from Deuteronomy was a ceremonial or respective interpretation of the law that was allowed to the Jews but, like circumcision, was dissolved by the coming of Christ. Others argued that this text was only permissible under certain rare conditions, none of which was present in Henrys case. Henry, Wolsey, and a few other advisors had been meeting privately to discuss how the proceedings of the divorce should take place. These secret meetings were how the whole process came to be known as the kings great matter. The plan was not to involve Rome at all. Cardinal Wolsey and Warham were going to hold a secret court in England. They were going to call Henry in, charging him with living in sin with his dead brothers wife. Henry would plead guilty and the private court would then sentence him and the marriage to nullity. But, they ran into a problem. Catherine found out what the plan was. Her nephew was Charles V, Holy Roman Emperor. He had much power in Rome and over the papacy. She wrote letters and sent them to Charles for help. In her letters, she told him the entire story and appealed the case of the divorce to Rome. In 1527, Wolsey was in a hurry to get to France. He was trying to beat Catherines letters to Charles for help. He knew that if Charles heard the story he would threaten Pope Clement VII so that he would not dare dissolve the marriage. However, Wolsey did have an alternative plan. It is a good thing he did because he did not beat her letters to Charles. In June 1527, Charles troops attacked Rome and put the Pope up as prisoner. Wolsey went to France and signed the Treaty of Amiens. This protested that no action of the Pope would be valid while he was under duress and proposed that Wolsey, himself, preside over the cardinals in this time of trouble. Wolsey was afraid that Charles would provoke the Pope to do something while under imprisonment. Wolseys next plan was to make comments to Henrys ambassador with Charles that there was a rumor going around in England about the divorce between the king and queen and that there was some questions from the French concerning the validity of marriage and the papal dispensation for the marriage. He also said that the queen had heard of the rumors and was very upset. He did to place doubts in Charles mind about what Catherine had told him. Henry and his most trusted advisor, Cardinal Wolsey, began to fall away from each other a bit. Henry wanted to marry Anne Boleyn. She hated Wolsey and he did not want them married because he wanted Henry to marry a French princess to benefit himself. They began going separate ways in trying to achieve this divorce. While Wolsey tried to make peace in France and to organize a way to rescue the pope from Charles power, Henry went behind his back and had a document drawn up by his secretary, William Knight, that would manipulate the pope. Henry was going to take the document to the Pope himself to get him to sign it. He thought that the pope would appreciate a more personal approach. The pope did have a history of giving people divorces, so Henry really did not think he would have a problem either. He probably would not have had if it was not for Charles V. Henrys sister, the Queen of Scotland, had no problem getting a divorce from the pope after she had been having an affair with a married man. Henry IV of Castile was allowed by the pope to take another wife to bear him children because his first wife could not. In 1498, Pope Alexander VI allowed the King of France to have a divorce so that he could marry the ruler of Brittany. Both of Henrys sister Marys husbands had received divorces from the pope. The document that Henry had written by his secretary contained many ideas that the Pope would agree with but in-between-the-lines he added the dissolution of the marriage between him and Catherine. Wolsey found out about Henrys ideas but did not do anything because he knew that the papacy would not fall for it. Wolsey wanted to get a Decretal Commission signed. This document would say that if he proved certain things concerning the marital dispensation then he could declare the marriage null and void. This case contained four things. The first was, the dispensation had been obtained under false pretenses because it was said Henry asked for it, when he didnt even know what it was and was only twelve years old. The second was,it stated that it was issued to prevent war between England and Spain but at that time there had been no problems between the two countries. The third was, the dispensation had been granted by Pope Julius II out of his gratitude for two great leaders, Henry VII and Isabella of Castile but they were both dead before the marriage even took place so the validity of the document did not really exist. The fourth was, at the age of fourteen, Henry had protested against the marriage and no one paid any attention to him. Pope made changes in the document Henry sent. This angered Henry because he thought the Pope was being provoked so, he sent troops to protect the Pope and free him from the Emperor. The Pope finally issued a decretal commission that the case could be tried in England. It was sent by Cardinal Campeggio who had been given strict orders not to actually go through with it. Following orders, he caused many delays. During this time, Cardinal Campeggio, along with Cardinal Wolsey mentioned to Henry that maybe Catherine would enter a religious house to spend the rest of her days in peace. If she agreed to this then the divorce proceedings could have been cancelled. Henry liked this idea so he sent Wolsey and Campeggio to talk to her about it. Catherine listened respectively to the cardinals but told them that she would not agree to do that. The brief of the marital dispensation issued by Pope Julius II was brought up from Spain which caused some added problems and delays. On June 15, 1529 the legatine court opened at Blackfriars in London. Henry and Catherine were both called to appear. When Catherine was called into court, she kneeled at Henrys feet and begged of him to have mercy on her. She pleaded with him on how she had been a wonderful wife to him and she did not understand his reasoning to get rid of her as his wife. She meant the things she said to him but she also wanted to show the court that she did not agree with what Henry was trying to accomplish. The legatine court in London was not successful and the proceedings were also called back to Rome. However, the court in Rome was not successful either. No matter how many things that Henry tried to turn around and justify to prove his argument, they did not work. Eventually, Henry went ahead and married Anne Boelyn according to his own opinion without the consent of the pope. Of course, this did not make things any brighter with the Pope or the church heads. On August 8, 1533 Pope Clement VII issued a bull commanding Henry to restore Catherine as his ife and put away Anne in ten days or he would suffer excommunication. If he didnt comply, then the support of Charles V, all other Christian princes, and Henrys own subjects would be called upon to carry out the terms of the bull by force of arms. After this, Henry seperated from the Catholic Church, because it would not allow the divorce, and formed his own church in which he was the head of it. This way he could do whatever he wanted. Henrys great matter had turned into a matter that affected the entire country of England and probably all of Europe.

Thursday, November 14, 2019

The Power of Hardys Tess of the dUrbervilles Essay -- Tess of the d

The Power of Tess of the d'Urbervilles      Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   "If an offence come out of the truth, better it is that the offence come than the truth be concealed." Thomas Hardy added these words in the introduction to the fifth edition of this novel (Hardy v). He provided this quote from St. Jerome somewhat defensively, in response to the criticism he received for Tess prior to this edition.    Originally printed in serial form in two magazines, this novel underwent bowdlerization in order to be published. As a requirement of the publisher, Hardy changed scenes such as the baby's baptism, Tess's rape, and Alec's murder. The process of changing the novel angered Hardy, but his financial need of publishing the novel outweighed his negative feelings about doing so. This novel finally became published in its entirety in 1891. This novel caused such a controversy that Donald Hall called this novel "a cause" (417). Considered a radical writer, Hardy included the lower social classes and the plight of women, and he wrote about them in a provoking and defiant manner. Scientists, such as Charles Darwin, and social thinkers, such as John Stuart Mill, affected his thoughts and writings. Writers rarely wrote about these subjects in such a way during Victorian times.    The Victorian times and attitudes victimize Tess, despite the fact that she possesses high morals and standards. The aim of this paper is to show how Hardy illustrates this in many ways. Her family, social, and economic background provide the reader with a perspective of living as a poor woman during the Victorian Era. Another avenue Hardy uses to show the unfairness of life for a poor woman during these times is two men who victimize Tess, Angel Clare and Alec d'Urberv... ... You do Talk!': Some Features of Hardy's Dialogue." New Perspectives on Thomas Hardy. Ed. Charles P. C. Pettit. New York: St. Martin's, 1994. 117-36. Claridge, Laura. "Tess: A Less Than Pure Woman Ambivalently Presented." Texas Studies in Literature and Language 28 (1986): 324-38. Hall, Donald. Afterward. Tess of the d'Urbervilles. By Thomas Hardy. New York: Signet, 1980. 417-27. Hardy, Thomas. Tess of the d'Urbervilles. 1891. New York: Signet Classic, 1980. McMurtry, Jo. Victorian Life and Victorian Fiction. Hamden: Shoe String, 1979. Mickelson, Anne Z. Thomas Hardy's Women and Men: The Defeat of Nature. Metuchen: Scarecrow, 1976. Stubbs, Patricia. Women and Fiction. Sussex: Harvester, 1979. Walvin, James. Victorian Values. Athens: UGA Press, 1987. Weissman, Judith. Half Savage and Hardy and Free. Middletown: Wesleyan UP, 1987.   

Tuesday, November 12, 2019

Frizza †Frozen Pizza Marketing Plan Essay

The current size of pizza market in India is INR 1750 crores and is growing at the rate of 25-30% per year. But there is almost no presence of the frozen pizza in India. Contrasting this to the USA where frozen pizza industry accounts for 13.6% of total USD 40 billion pizza industry. Thus there exists an opportunity to launch a product in this area. In this report, we are trying to achieve the following: market research to gauge consumer behaviour and preferences, followed by Segmentation, Targeting and Positioning for frozen pizza product in India and finally building a marketing strategy to launch it. We started with the Porter’s Five Forces analysis. We found out that Intensity of Industry Competition was low to medium, Availability of Substitutes was low to medium, Potential Entrants were High, Buyer Power was low and Supplier Power was low-medium. This was followed by primary research where we took surveys (online and live). This was supplemented with secondary research to find out the various aspects of consumer behaviour. The core benefits were identified as â€Å"Easy to Cook† and â€Å"Tasty Food†. Generally, the decision makers are the young earning professionals or the earning member of the family/housewife. In case of the housewife, their decisions are normally influenced by their pestering children. We then did market segmentation basis various methods like customer characteristics (geographic, demographic, socio economic, psychographic), buying situation (consumption rate, consumer predispositions), mediagraphics and personas. We decided to target people in age group of more than 23 years of age with earnings of more than 2 lakhs per annum. We thus positioned our product as – To all those who want a comfortable life and who love good & healthy food, Frizza is a unique looking product that lets you enjoy the taste of heaven, saves your time and is there for you – Anytime you want it. The product was named as â€Å"Frizza† with the tagline – â€Å"Anytime Pizza†. We then decided the marketing strategy. Starting with Product decision, we saw that Frizza is differentiated from its competitors like Dominos basis 4 main parameters – (i) Lower price at same taste; (ii) Convenience factor (of using the product anytime rather than just 12 hours during which a restaurant is open); (iii) Square shape rather than circular shape, which would appeal to children and adults alike; (iv) Emotional satisfaction for mothers coming out of the feeling that she has cooked a meal for her children. We then decided various characteristics of the product like toppings, etc. basis results from the survey. Due to many reasons as explained in the report, the pricing came to as 30-40% lower than that of competition like Dominos’s. In terms of the place, we decided to launch the product only in cities given the infrastructural constraints at the beginning. The retail channels were decided as supermarkets, speciality stores and super stores, thus following the selective distribution strategy. Various promotional activities (both ATL and BTL) like television ads, Facebook, newspapers, events, etc. were planned. Finally, financial analysis was done to conclude the breakeven point as 7 quarters. MOTIVATION: The pizza industry in India is mainly divided into 2 formats – dine in and take away. The current size of pizza market in India is INR 1750 crores and is growing at the rate of 25-30% per year. The holding company of the current market leader, i.e. Dominos grew 9 times from INR 155 crores in 2007 to INR 1407 crores in 2013 brining the annual growth rate to an amazing figure of 45%. But there are gaps in the market. First, the pizza stores are limited in number, reach and timing. Thus accessibility is limited. Secondly, although pizzas at lower price points are available, higher end pizzas or pizzas offering variety of toppings cost upward of INR 200 per pizza. Thus, there is scope to use low pricing as a competitive advantage. Hence comes the frozen concept to fulfil the existing gaps. This concept is already prevalent in developed countries. In USA for example, frozen pizza industry accounts for 13.6% of total USD 40 billion pizza industry. As per Frozen food global industry guide from Market Line, sale of frozen pizza & ready meal market globally account for 41.1% of overall frozen food market. Also, Asia-Pacific is the largest market for frozen foods, accounting for 34.3% of global market value, and supermarkets and hypermarkets form the leading distribution channel for frozen food account for 70.2% of the market’s value. OBJECTIVE: In this report, we are trying to achieve the following: market research to gauge consumer behaviour and preferences, followed by Segmentation, Targeting and Positioning for frozen pizza product in India and finally building a marketing strategy to launch it. METHODOLOGY: Primary research: We had two kinds of approach towards primary research. We prepared a comprehensive questionnaire to gauge the demographic, socio-economic & psychographic traits and market reaction towards the existing products and willingness to pay of respondents for the frozen pizza product. We conducted live surveys in the nearby malls (Gopalan Mall and Meenakshi Mall) during peak days (a Sunday and the Independence Day) by distribution of questionnaire among people of different age, gender and income groups for example college goers, mothers, single men, married couples etc. We also collected online responses across diverse geographic and professional groups via social networking sites and emails. Secondary research: We used online resources to study the global frozen pizza markets and potential growth of the same in Indian markets and to gather information about the existing players and their positioning. FINDINGS: 1. Porter’s Five Forces to Understand Industry Competitiveness: Intensity of Industry Competition: Low-Medium ï‚ · Number of firms- There are large no of players in Indian Pizza market. These include the market leader Dominos, Pizza hut, Papa john’s, Pizza corner, Pizza Express, Smoking Joes, Amul and Local Pizza Producers. But there is no popular brand in frozen Pizza other than Amul. ï‚ · Highly concentrated market (Low HHI)- The market is highly concentrated with high HHI of approx 4700.Dominos leads the market with 67% market share with its 600+ stores. Pizza hut is second with around 20% market share and 180 + stores. Others have market share from 2-5% with 20-40 Stores. Share of Amul is very low. ï‚ · Demand Supply mismatch- As per our estimates; there is clearly no supply in the market, although there seems to be strong demand. Availability of Substitutes: Low-Medium ï‚ · Buyer propensity to substitute –Though overall competition is high, Competitors in the frozen pizza market segment are low; therefore buyer propensity to substitute is very low. ï‚ · Product differentiation & Pricing- The products offered by most of the Pizza producers are similar and there is no differentiation in product currently. The number of products available at comparatively lower prices is less. Potential Entrants: High ï‚ · Attractive Market-Indian quick service restaurant industry is estimated to be 6000 Cr and is expected to reach 18000 Cr by 2018. The pizza industry is expected to grow at a CAGR 25-28%. ï‚ · Low Entry Barriers and low exit barriers- The capital requirement is comparable to other product providers in the market and is not massive in any way. Even the exit barriers are less. ï‚ · Big brands-Big global brands like Papa Murphy, Little Caesers are not in India yet and there is potential threat of them Entering India. McCain though not in frozen Pizzas, may enter in the future. Buyer Power: Low ï‚ · Uniqueness- Frozen Pizza is still a unique concept in India and the firms providing it are also less. ï‚ · Large no. of buyers –The large no of Buyers with very few suppliers of frozen Pizza, decreases the bargaining power of buyer. ï‚ · Switching cost- The current pricing structure of big brands which is very similar also decreases the power of consumers, forcing them to buy from the available options. Supplier Power: Low-Medium ï‚ · Material Suppliers- There is large number of suppliers for ingredients like flour, vegetables, etc. The suppliers for Cheese and imported vegetables are less and so they have more power. ï‚ · In-house technology-The technology used by most of the Pizza Manufacturer is in-house, which reduces supplier’s negotiation power. Amul Frozen Pizza: Foreseeing the growth of the frozen food market in India, Amul launched frozen pizza in 2001 in Gujarat. It planned to introduce the product all over India through its already existing channel. But it failed to capture the market and had to close the product category soon. It could not adapt to the changes that the Indian quick restaurant and the Pizza market were undergoing in that period. The pricing of Amul Pizza was Rs 45 for a small Pizza which was very high at that time. Also, the product was not positioned well in the market and proper segmentation was not done. But recently, Amul has re-launched its frozen pizza product. 2. Consumer Behaviour: Primary market research: We received 161 responses (43 offline & 118 online responses) for our survey. The survey data was then filtered based on our target segment (discussed later) – Employed/Earning member of the family in the age group of 24-41 with more than 2 lakh/annum salary of household. Thus, 83 of our respondents fell under our target market. Core values & Benefits sought by the consumers: Based on our survey, we came to know that, 27% consumers take pizza, whenever they feel ‘Too lazy to cook’, and 40% take pizza for ‘Lunch or Dinner’. The core benefits thus are â€Å"Easy to Cook† and â€Å"Tasty Food†. Hence our product must be designed to satisfy these core benefits. In addition to this, following are the results for various factors as rated by the respondents. These are on a scale of 1 to 5 with 1 as least important and 5 as most important. Decision Making Unit: Based on our primary market research, it is evident that 55% of our customers who are in the age group of 24-41 are variety-lovers and they used to try latest trends & products. Generally, the earning member of the family or the housewife makes the purchase decision. But their decisions are normally influenced by their pestering children. Decision Making: The taste and variety of the food forms the basic evaluation criteria for the purchase decision. Majority of the respondents are passive in information search. And, out of various medium of information, people preferred to spend time on TV and the list is followed by the social networking sites. 3. Segmentation, Targeting, Positioning: Segmentation: Market research results helped in identifying the market segments. We will use below three broad bases on which we will identify our target market. (a) Based on Customer Characteristic: Geographic: We expect large no. of customers to come mainly from metro cities in India. Based on our survey, we see less familiarity with the frozen pizza product in Bangalore despite it being one of the biggest cities in India. We expect the situation to be much worse in smaller cities. Ever had Frozen Pizza before? Disinterested Demographic: The general market segment can be divided in younger generation with an age group between 12-23 years, Mid-age working people who can spend money on high quality frozen pizzas with their high disposable income and 35+ women mothers who make the Pizza purchase decision for their kids. Socioeconomic: We can target SEC middle segment of B2&C along with upper segment of A2&B1. Psychographic: Based on VALS framework, we have identified 3 major segments (out of 8) as following: ï‚ · Strivers – They are resource constrained people with high elasticity of demand, who like variety in general and would be keen to try new products offered at an attractive price. ï‚ · Achievers – This segment has goal-oriented people with a deep commitment to career. They are looking for timesaving alternatives in marketplace. ï‚ · Believers – They are conservative, conventional people with established routine and exhibit high brand loyalty. They are predictable and favor familiar brands. (b) Based on Buying Situation: Consumption Behavior/Usage Rate: Through the survey we identified people with varying consumption frequency of pizza from weekly to monthly. The typical 80/20 rule where 80% of firms sales are obtained from 20% of customers, doesn’t apply in our context. Consumer Predispositions/Product knowledge & Attitude: Some of the non-earning teenagers show willingness to pay a higher price and ability to afford high discretionary expenses. There is another segment with an indifferent attitude towards the product. (c) Based on Mediagraphics: It is a new term in marketing literature describing media viewing habits of customers. It helps identify type of promotional media consumer prefers. (TV, radio, internet etc.) SOCIAL NETWORKING (d) Personas: Basis the above inputs, we made the following personasAnjali (16): College-going student who lives with her parents and spends most of the time with her college friends. She has a large circle of girl friends with a very busy social life. She doesn’t have a strong brand loyalty and currently consumes pizza from all available major brands by taking turns. She is also very active on social networking sites. Rahul (27): Rahul is an unmarried IT engineer. His work life is very hectic and often eats out or gets food delivered at home. He lives in an apartment and is earning reasonably well. He spends lot of time on Internet but doesn’t have a very busy social life, virtual or otherwise. He is bit health conscious and when it comes about Pizza, he largely sticks with Dominos as his preferred brand. He likes their speedy delivery and ease of ordering. Mrs. Bhargav (40): Mrs. Bhargav is a working mother who has a 9 to 5 job. She has two kids less than 10 years of age. She earns well for herself and often buys pizza for her kids depending as and when they insist. She doesn’t use Internet match but follows some TV programs very closely. Because of her workload, she often gets tired after coming back from office and doesn’t like idea of home cooked fullfledged meal every day. Targeting: Criteria while picking target segmentCriteria

Saturday, November 9, 2019

The Ideal Vacation Getaway Essay

When thinking of vacations, thousands of destinations storm the brain. Many do not rank their top vacation destinations, but the ideal vacation destination is one almost all are familiar with, the Bahamas. The ideal vacation would be a trip to the Bahamas, alone. One may think to themselves, why the Bahamas? The Bahamas is the perfect vacation getaway with many exclusive attractions, to name just one, the amazing beaches. The Bahamas have world renowned beaches. The beaches have the clearest waters on Earth, not to mention the cleanest. While at the beaches one can enjoy jet skiing on the crystal clear waters in the blazing hot weather. After a long day at the beach, visitors can enjoy the toothsome and mouth watering traditional food during their stay in the Bahamas. It is said that food in Bahamas is never bland, especially entrees like Rock Lobster, is a favourite among visitors. One can enjoy the special soup Sousse as a great appetizer, containing oxtail and chicken. Read more: Dream vacations essay The Bahamas specialize in coconut based desserts such as coconut tarts, cakes, puddings, pies. custards and even special ice cream. These desserts are very popular amongst visitors and natives of the land. Lastly, one should voyage on this trip to the Bahamas alone. Having family along is no problem, but when one is alone they will meet new people, create new memories and make new friends. Going alone to the Bahamas would mean leaving ones stressful life behind and forget about the worries back home. The visitor would truly enjoy the experience of not having to worry about anyone but themselves on their trip. In conclusion, the world renown beaches, traditional food and opportunity to travel alone are just a few of the reasons why a trip to the Bahamas would be ideal. One would have to experience firsthand to uncover what else the Bahamas has in store for them.